Top 5 Social Apps Performance in the UK - Q4 2025

In the fourth quarter of 2025, the performance of social apps on a unified platform in the United Kingdom showed intriguing trends. According to Sensor Tower data, these apps exhibited varied patterns in downloads, revenue, and active user engagement.

TikTok - Videos, Shop & LIVE saw a strong upward trajectory in weekly revenue, culminating at approximately $3.4M by the end of December. Weekly downloads fluctuated, peaking at around 150K in mid-November. Active users remained consistently high, reaching about 13.5M by the quarter's end.

Grindr - Gay Dating & Chat experienced a steady rise in revenue, finishing at roughly $506K in the last week of December. While weekly downloads hovered around 6K, active users showed a recovery towards the end of the quarter, increasing to approximately 361K.

Facebook maintained a stable presence with weekly revenue reaching nearly $94K in late December. Downloads varied, with a notable increase to 101K during the week of December 22. Active users remained stable, consistently around 26.5M.

Instagram exhibited a fluctuating revenue pattern, ending the quarter at about $61K. Downloads showed an upward trend, peaking at 111K in the final week. Active users hovered around 18.2M throughout the quarter.

Finally, Yubo: Make friends & chat now saw its revenue peak at approximately $209K by late December. Download numbers increased steadily, reaching 11K in the last week. Active users also saw a rise, ending the quarter at around 47K.

For further insights and detailed analytics, visit Sensor Tower's platform.