AI Insights · Timothy · January 2026
Top 5 Social Apps Performance in Estonia Q4 2025
Explore the performance of the top 5 social apps in Estonia during Q4 2025, focusing on trends in downloads and revenue.
In the fourth quarter of 2025, social apps on the unified platform in Estonia showed varied performance trends according to data from Sensor Tower. Here's a closer look at the top five apps.
TikTok - Videos, Shop & LIVE saw its weekly revenue fluctuate, peaking at around $21.9K in early December before ending the year at $17.3K. Downloads remained relatively stable, with a slight increase to 1.3K in the week of December 22.
Instagram experienced a modest revenue trend, peaking at $2.1K in early October and gradually declining to $1.2K by the end of December. Weekly downloads hovered around 1K throughout the quarter.
Facebook showed a varied revenue pattern, with a high of $805 in late December. Downloads saw a notable increase in early December, reaching 915.
OK: Social Network maintained steady revenue, with a peak of $814 in early December. Downloads remained low, peaking at 154 in late October.
Grindr - Gay Dating & Chat had a gradual increase in revenue, ending the year at $1.3K, while downloads were fairly low, with a peak of 106 in early October.
For more detailed insights and data, visit Sensor Tower's platform.
