Top 5 Social Apps Performance in Colombia Q4 2025

In the fourth quarter of 2025, the performance of the top social apps in Colombia showed varied trends in downloads, revenue, and active user metrics, as reported by Sensor Tower.

TikTok - Videos, Shop & LIVE saw a notable peak in weekly revenue, reaching approximately $371K in mid-December. Weekly downloads fluctuated, peaking at about 445K at the start of the quarter, while weekly active users remained consistently high, averaging around 34.9M.

Instagram experienced steady weekly revenue, hovering around $15K. Downloads remained fairly stable, with a slight dip towards the end of the quarter, ending at approximately 143K. Active users displayed a slight fluctuation, maintaining an average of 17.4M.

SUGO: Voice Chat Party exhibited a gradual increase in revenue, culminating in around $17K in the final week. Downloads showed significant growth, reaching about 41K by the end of December. Active users, however, decreased slightly towards the quarter's end, averaging around 62K.

Facebook maintained consistent weekly revenue, peaking at $13.5K at the year's end. Downloads saw a notable spike in late December, reaching approximately 220K. Active users remained stable throughout, averaging about 21M.

Grindr - Gay Dating & Chat showed an upward trend in revenue, reaching $24K by the end of the quarter. Weekly downloads increased, peaking at about 5.9K in late December, while active users saw a gradual decline, ending the quarter at around 129K.

These insights highlight the dynamic nature of the social app market in Colombia, with each application showing unique trends in user engagement and monetization. For more detailed insights, visit Sensor Tower.