Top 5 Social Apps in Central America: Q4 2025 Performance

In the fourth quarter of 2025, the performance of the top five social apps in Central America on a unified platform was noteworthy. Here's a breakdown of their metrics, based on data from Sensor Tower.

TikTok - Videos, Shop & LIVE from TikTok Pte. Ltd. experienced significant fluctuations in its weekly revenue, starting at around $1.4M and peaking at $1.7M in early December before declining to $1.2M by the end of the year. Downloads showed a slight downward trend, beginning at 787K and ending the year at 787K, with a peak of 815K in early October. Active users remained stable, hovering around 106M throughout the quarter.

Facebook by Meta Platforms, Inc. saw a gradual increase in weekly revenue from $70.6K to $81.8K in mid-December, with a slight dip to $68.4K at year's end. Downloads fluctuated modestly, reaching a high of 505K in late December. Active users slightly declined, from 70.9M to 69.3M over the quarter.

Instagram maintained a steady weekly revenue, averaging around $60K, with a peak of $67.9K at the quarter's start. Downloads saw minor variations, peaking at 514K in late October and stabilizing around 450K by the end of the year. Active users showed a slight increase, ending the quarter at approximately 53.6M.

Grindr - Gay Dating & Chat from Grindr LLC reported an increase in weekly revenue, peaking at about $112.7K in late December. Downloads remained relatively stable, averaging around 17K weekly. Active users fluctuated slightly, ending the quarter with nearly 475K.

SUGO: Voice Chat Party demonstrated a strong upward trend in both revenue and user engagement. Weekly revenue rose from $25.1K to $39.9K, while downloads increased significantly from 26K to 57K by the end of December. Active users also saw substantial growth, reaching 122K.

These insights from Sensor Tower highlight the dynamic landscape of social apps in Central America, with more detailed analytics available on their platform.