Top 5 Social Apps in Bulgaria: Q4 2025 Performance Overview

In the fourth quarter of 2025, the top social apps in Bulgaria showed varied performance trends across downloads, revenue, and active user metrics, as reported by Sensor Tower.

TikTok - Videos, Shop & LIVE from TikTok Pte. Ltd. saw a steady rise in weekly revenue, peaking at approximately $79.6K in late December. Downloads began the quarter strong at 18.7K but experienced a decline, settling around 9.8K by the end of the year. Active users fluctuated, with a peak of about 1.27M in late October and stabilizing near 1.11M in December.

Facebook by Meta Platforms, Inc. maintained a consistent active user base, reaching up to 2.3M in early December. Revenue varied slightly, with a notable peak of $3.2K in late December. Downloads decreased throughout the quarter, starting from 31.1K and ending at 13.7K.

Instagram reported a stable active user trend, peaking at 1.22M in early December. Weekly revenue saw minor fluctuations, with a high of $2.4K in late September. Downloads dropped significantly during the quarter, from 21K in late October to around 7.9K by year-end.

Grindr - Gay Dating & Chat experienced consistent weekly active user numbers, reaching a peak of 6.8K in late December. Revenue remained relatively stable, ending the quarter at about $4.3K. Download numbers fluctuated slightly, closing the year with 493 weekly downloads.

Tango: Live Stream, Video Chat showed a steady active user base, with numbers peaking at 8.6K in late September. Revenue increased towards the end of the quarter, reaching $572 in the last week of December. Downloads were modest, declining from 2.1K to 827 over the quarter.

For more detailed insights, visit Sensor Tower's platform.