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AI Insights · Timothy · January 2026

Top 5 Shopping Apps in South Africa Q4 2025

Explore the performance of the top shopping apps in South Africa during Q4 2025, highlighting trends in downloads, revenue, and active users.

Top 5 Shopping Apps in South Africa Q4 2025

In the fourth quarter of 2025, the top shopping apps in South Africa showcased varied performance trends. Here's a closer look at each app's activity based on Sensor Tower data.

Temu: Shop Like a Billionaire maintained a strong presence with weekly downloads starting at approximately 420K and then experiencing a gradual decline, finishing the quarter at around 61K. Despite this drop in downloads, the app's weekly active users remained robust, hovering around 10M to 12M, and peaking at 12.9M towards the end of December.

SHEIN - Shopping Online began the quarter with weekly downloads of about 138K, which tapered off to approximately 39K by the end of December. Active users followed a similar trend, starting at 11M and decreasing to around 8.6M.

bash™ saw an increase in weekly downloads from 38K to a peak of 59K in late November, before closing the quarter at around 35K. Active users also exhibited growth, rising from 1.7M to a high of 2.5M in late November, with fluctuations throughout the period.

Amazon Shopping had stable weekly revenue, consistently around $96, with a notable increase to $206 in late December. Download numbers started at 70K and settled at 34K by the quarter's end. Active user numbers increased from 911K to 1.4M during the quarter.

Lastly, Pick n Pay asap + SmartShopper experienced a modest decline in downloads from 42K to 30K, while its active users saw a steady rise from 458K to 541K.

For more detailed insights and analytics, visit Sensor Tower.


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Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2026