Top 5 Shopping Apps Performance in Romania Q4 2025

In the fourth quarter of 2025, the top five shopping applications in Romania demonstrated varied performance, reflecting user engagement and download trends on the unified platform. Sensor Tower provides insights into these trends, revealing key metrics for each app.

Trendyol: Online Shopping saw a decline in weekly downloads from approximately 114K at the start of the quarter to around 41K by the end. Despite this, weekly active users remained robust, peaking at about 4.1M in early November before settling to approximately 2.5M in late December.

Temu: Shop Like a Billionaire experienced a more stable download pattern, starting at 63K and ending at 43K weekly downloads. Weekly active users showed fluctuations, beginning at 2.9M, peaking at 3.3M in mid-November, and concluding at 3.1M.

eMAG: Cumpărături online had an impressive spike in downloads, particularly noted in early November with 68K downloads. Active users surged to 5.5M in early November, maintaining a high of 4.9M towards the end of the quarter.

Kaufland: Supermarket Offers downloads fluctuated, with a notable peak of 37K in early December. Active user numbers increased significantly from 1.3M to a high of 1.8M in early December, before stabilizing around 1.5M.

Lidl Plus maintained a steady download rate, peaking at 34K in early December. Active users showed growth, with numbers rising from 3.1M to a peak of 3.6M in mid-December.

For more detailed insights and data, Sensor Tower offers comprehensive analytics on these trends.