AI Insights · Timothy · January 2026
Top 5 Shopping Apps in New Zealand: Q4 2025 Performance Overview
Discover the performance trends of the top 5 shopping apps in New Zealand during Q4 2025, with insights on downloads and active users from Sensor Tower.
In the fourth quarter of 2025, the top shopping apps in New Zealand showed varied performance trends. Here's a detailed look at how these apps fared:
Shop: All your favorite brands experienced a significant rise in weekly downloads, starting at approximately 14.4K and peaking at 31.5K in late November. Weekly active users also demonstrated an upward trend, growing from 63.9K to a high of 128.3K by mid-December.
Temu: Shop Like a Billionaire maintained a steady download rate throughout the quarter, with figures ranging from 12.9K to 18.1K. Active users showed a fluctuation, starting at 1.06M, dipping mid-quarter, and then climbing back to 1.19M by the end of December.
New World NZ saw a varied performance in downloads, with a notable increase to 18.8K at the beginning of December. Active users exhibited a consistent pattern, maintaining around 240K to 270K throughout the quarter.
Everyday Rewards showed a notable increase in weekly downloads, reaching up to 13.4K in early December. The app's active user base also saw a rise, from 264.8K to 301.4K by the end of the quarter.
Shop Kmart Low Prices For Life had a steady download trend, with a peak of 12.5K in early November. Active users remained stable, fluctuating slightly but staying around the 100K mark.
These insights, provided by Sensor Tower, offer a glimpse into the dynamic performance of shopping apps in New Zealand. For more detailed data and analysis, visit Sensor Tower's platform.
