AI Insights · Timothy · January 2026
Top Shopping Apps Performance in Kenya: Q4 2025
Explore the performance trends of the top shopping apps in Kenya during Q4 2025, including weekly downloads and active user statistics.
In the fourth quarter of 2025, the shopping app landscape in Kenya showed diverse trends across downloads and active users, as reported by Sensor Tower.
Nyota Fund from Innovative Prime saw significant fluctuations in weekly downloads, peaking at 186K in mid-November before tapering off to 24.6K by the end of December. Active users showed a steady increase early in the quarter, reaching 154K in December, but later declined to 107K.
Paid Surveys Earn to Mpesa experienced a notable spike in downloads, hitting 104K in mid-December. The app also saw a rise in active users, peaking at 111K during the same period, before dropping to 57K by the end of December.
JUMIA Online Shopping maintained a consistent download rate with a peak of 44K in early November. The app’s active user base remained robust throughout the quarter, albeit with a slight decline from 2.8M in early November to 2M in late December.
Kilimall - Affordable Shopping saw stable download numbers, with a peak of 37K in early November. Active users showed a peak of 1.4M in November, followed by a decline to 1.2M by the end of December.
Alibaba.com - B2B marketplace downloads were steady, peaking at 25K in late December. Active users saw an upward trend, reaching 847K by the end of December.
For more detailed insights, visit Sensor Tower's platform to explore the data further and understand the dynamics driving these trends.
