AI Insights · Timothy · January 2026
Top 5 Shopping Apps in Italy: Q4 2025 Performance
Explore the performance trends of the top 5 shopping apps in Italy during Q4 2025, with insights on downloads, revenue, and active users from Sensor Tower.
In the fourth quarter of 2025, Italy's shopping app landscape showcased intriguing trends across the top five applications on a unified platform. Data from Sensor Tower reveals key insights into weekly downloads, revenue, and active user metrics.
Temu: Shop Like a Billionaire saw weekly downloads peaking at around 147K in late October, with a slight dip to 126K by the end of December. Active users fluctuated, starting at 8.8M and finishing strong at 10.7M.
Shop: All your favorite brands experienced a sharp climb in downloads, reaching 151K in early December before tapering off to 75K by the month’s end. Active users mirrored this increase, peaking at 327K mid-December.
For Action, downloads remained steady, averaging around 60K weekly. Active user numbers were robust, peaking at 966K at the start of December.
Amazon Shopping maintained a strong revenue stream, beginning at approximately $580K and increasing to $688K by year-end. Downloads fluctuated from 48K to 41K, while active users reached a high of 21.7M in late November.
Lastly, SHEIN - Shopping Online showed a decline in downloads, dropping from 70K to 36K. Active users decreased from 9.6M to 6.5M over the quarter.
For more detailed insights, visit Sensor Tower's platform, where you can explore comprehensive data on app performance trends.
