AI Insights · Timothy · January 2026
Top 5 Shopping Apps in Ghana Q4 2025: Performance Insights
Explore the performance trends of the top 5 shopping apps in Ghana for Q4 2025, highlighting downloads and active users.
In the fourth quarter of 2025, Temu: Shop Like a Billionaire saw a significant rise in weekly downloads, starting at 8.8K and escalating to over 373K by the end of December. Active users followed a similar trend, climbing from approximately 673K to 1.8M.
Jumia Online Shopping maintained a solid download rate, starting at 17.6K and peaking at 32.3K in late November. Active users increased from 566K to over 795K in early November, before stabilizing around 670K by the end of the quarter.
Alibaba.com experienced consistent weekly downloads, ranging from 15.6K to 23.5K. Active users showed a steady increase, ending the quarter at approximately 723K.
SHEIN - Shopping Online faced a decline in downloads, dropping from 22.3K to around 3.5K by December's end. Active users started at 169K, reaching a peak of 220K in late October, before declining to 155K.
AliExpress - Shopping App saw a surge in downloads in early November, peaking at 22.2K, before settling around 6.3K by the end of December. Active users increased from 194K to 286K mid-quarter, then decreased to 209K.
These insights are based on data from Sensor Tower, offering a comprehensive look at the shopping app landscape in Ghana. For more detailed analytics, visit Sensor Tower's platform.
