AI Insights · Timothy · January 2026
Top 5 Shopping Apps in Europe: Q4 2025 Performance
Explore the performance trends of the top shopping apps in Europe during Q4 2025, highlighting downloads, revenue, and active user metrics.
In the fourth quarter of 2025, the top shopping applications in Europe showed varied performance across downloads, revenue, and active user metrics. Here's a closer look at the trends from Sensor Tower data.
Temu: Shop Like a Billionaire experienced a dynamic quarter in terms of downloads, starting at 1.7M and peaking at 1.8M in mid-October. Despite a dip in November, downloads rose again to 1.6M by the end of December. Active users saw an increase from 101.6M to 112.7M over the quarter, indicating strong user engagement.
Shop: All your favorite brands saw a significant rise in downloads, climbing from 321K to over 1.7M in early December, before a slight decline to 782K. Active users mirrored this growth, increasing from 2.9M to 6.9M, showcasing a robust growth trajectory.
Lidl Plus maintained a steady download rate, generally hovering around 700K, with a peak of 765K in early December. Active users grew steadily from 55.3M to 61.9M, before settling at 57.8M by the end of the quarter.
SHEIN - Shopping Online started with high downloads at 905K but saw a decline to 467K by the end of December. Active users decreased from 72.4M to 53.7M, reflecting a downward trend throughout the quarter.
Finally, Amazon Shopping showed a strong revenue performance, starting at $5.4M and maintaining around $5M towards the end of the quarter. Downloads peaked at 731K in mid-November, with active users reaching a high of 122.6M before ending the quarter at 114.5M.
For more insights into these trends, visit Sensor Tower for comprehensive app analytics and data.
