AI Insights · Timothy · January 2026
Top 5 Shopping Apps in Belarus: Q4 2025 Performance
Explore the performance trends of the top 5 shopping apps in Belarus during Q4 2025, with insights on downloads and active users from Sensor Tower.
In the fourth quarter of 2025, the top shopping apps in Belarus showed varying trends in downloads and active users, according to data from Sensor Tower. Here's a closer look at the performance of these apps on a unified platform.
OZON: товары, одежда и обувь experienced fluctuating weekly downloads, peaking at around 26.9K in early November. Active users grew steadily, reaching approximately 2.4M by early December before slightly declining towards the end of the quarter.
21vek.by saw its weekly downloads peak at 26.5K in mid-November, with active users fluctuating, peaking above 674K in late November before seeing a decline towards the year's end.
WILDBERRIES maintained a consistent weekly download rate, with a high of 17.2K in late November. Active users remained robust, peaking at over 4.3M by mid-December.
Еплюс showed some variability in downloads, reaching a high of 11.4K in late December. Active users displayed a similar trend, with an increase to around 206K in late December.
Shchodraya had a significant spike in downloads in mid-October, reaching 12.1K, before experiencing a gradual decline in active users throughout the quarter.
Overall, these apps demonstrated diverse download and user engagement patterns, reflecting the dynamic nature of the shopping app market in Belarus. For more detailed insights, visit Sensor Tower.
