Top 5 Shopping Apps in Bulgaria: Q4 2025 Performance Review

In the fourth quarter of 2025, the top shopping apps in Bulgaria demonstrated varied performance trends on the unified platform, encompassing both iOS and Android users. This analysis is based on data from Sensor Tower.

Trendyol: Online Shopping began the quarter with strong weekly downloads of around 47K, but experienced a gradual decline, ending the year just above 14K. Meanwhile, weekly active users fluctuated significantly, peaking at nearly 1M in late November before dropping to approximately 509K by the end of December.

Temu: Shop Like a Billionaire saw a moderate start with downloads in the 22K range, which dipped mid-quarter but recovered to finish at around 13K. Active users remained stable, with a notable increase to over 1.4M by the quarter's end.

SHEIN - Shopping Online experienced a downward trend in downloads, beginning at 14K and reducing to just over 5K by December. The active user count showed some volatility, peaking at over 816K in late October, before stabilizing at around 617K by year-end.

eMAG.bg fluctuated in weekly downloads, with a notable dip to 2.5K at the end of December after reaching nearly 10K earlier in the quarter. Active users saw a consistent rise to over 583K in late November, before declining to around 450K.

LC Waikiki Online Shopping showed a gradual increase in both downloads and active users throughout the quarter. Downloads peaked at over 12K in late November, while active users climbed steadily, reaching nearly 29K by mid-December.

These insights provide a snapshot of the competitive landscape for shopping apps in Bulgaria, with more detailed analytics available through Sensor Tower.