AI Insights · Timothy · December 2025
Top 5 Reference Apps Performance in New Zealand Q4 2025
Explore the performance of the top 5 reference apps on a unified platform in New Zealand during Q4 2025, highlighting trends in downloads, revenue, and active users.
In the fourth quarter of 2025, the top reference apps in New Zealand displayed diverse performance trends across downloads, revenue, and active user metrics. The data, sourced from Sensor Tower, provides a comprehensive view of these apps' market presence.
Google Translate saw its weekly downloads fluctuate, starting at around 2.8K and dipping to approximately 2.1K by late October. However, it rebounded in December, peaking at 2.6K. Active users steadily increased, starting at 82.5K and reaching nearly 110K by the end of December.
For the Bible, weekly downloads began at 1.8K, experiencing a gradual decline to around 1.1K in early December. A spike occurred in the last week of the year, reaching 1.9K. Active users showed a similar pattern, with a slight dip mid-quarter but ending the year at 60.6K.
Bible Chat: Daily Devotional maintained relatively stable revenue, starting at $2.4K and ending at $1.6K. Downloads initially surged from 840 to 1.9K in October, followed by fluctuations, closing the quarter at 1.4K. Active users grew from 9.1K to 10.8K by year-end.
The Collectr - TCG Collector App had a consistent download rate, peaking at 871 in mid-November. Revenue showed minor variations, beginning at $702 and closing at $745. Active users rose towards the end of the quarter, reaching 4.5K.
Lastly, Merlin Bird ID by Cornell Lab experienced a steady increase in downloads, starting at 436 and achieving 773 by late December. Active users mirrored this trend, beginning at 6.3K and rising to 7.7K at the quarter's close.
For more detailed insights and data, visit Sensor Tower's platform.
