Top 5 Reference Apps in Italy: Q4 2025 Performance Overview

In the fourth quarter of 2025, Italy's top five reference apps showcased notable trends in downloads and user engagement, as compiled by Sensor Tower.

INPS mobile saw a strong quarter with weekly downloads peaking at around 49K in early November. Active users fluctuated significantly, reaching a high of approximately 1.7M mid-November before settling around 1.2M by the end of December.

Google Translate maintained a consistent presence with weekly downloads ranging from 25K to 35K. Its active user base remained robust, averaging over 4M throughout the quarter.

impresa italia experienced a decline in downloads over the quarter, with numbers dropping from 23K in late September to about 9K by year-end. However, active users showed resilience, climbing to nearly 87K in the final week of December.

Esselunga had a stable performance, with downloads peaking at 14K in early December. Active users consistently stayed above 740K, reflecting steady engagement.

CoinSnap: Coin Identifier stood out with a significant rise in weekly downloads, culminating at approximately 16K in the last week of December. Revenue trends were also notable, with a gradual increase, peaking at about $6.7K in the final week of the year.

These insights, provided by Sensor Tower, highlight the dynamic landscape of reference apps in Italy during Q4 2025. For further details and analytics, Sensor Tower offers comprehensive data coverage.