AI Insights · Timothy · January 2026
Top 5 Reference Apps Performance in the UK, Q4 2025
Explore the trends in downloads, revenue, and active users for the top 5 reference apps in the UK during Q4 2025 on a unified platform.
In the last quarter of 2025, the top reference apps in the UK showed varying trends across downloads, revenue, and active users. Here’s a closer look at the performance of these apps, based on data from Sensor Tower.
Google Translate maintained a strong presence with weekly downloads starting at 40.1K, experiencing a dip mid-quarter, and rebounding to about 28.8K by the end of December. Its weekly active users fluctuated slightly, peaking at around 2.38M in early October and closing the year at 2.22M.
The GOV.UK app saw an increase in weekly downloads, peaking at 20.8K in mid-November before tapering off to 8.7K by the year's end. This app did not generate any revenue throughout the quarter.
For the Bible app, weekly downloads were stable, with a notable surge to 16.5K in the last week of December. Active users showed a slight decline, from 1.02M at the quarter's start to 1.07M by the end.
Translate Now - AI Translator experienced an increase in weekly revenue, peaking at $16K in late November. Downloads fluctuated, reaching 7K in late October, while active users peaked at 13.7K in early December.
Finally, Ancestry: Family History & DNA saw a steady revenue stream, peaking at $85.7K in late December. Downloads increased significantly in the final weeks, reaching 10.1K. The app's active users initially rose to 222K in late October before declining to 147K by the end of the year.
For more insights into app performance, visit Sensor Tower.