Reference Apps Performance in Bulgaria Q4 2025

In the fourth quarter of 2025, the top reference apps in Bulgaria displayed varied performance trends on a unified platform, as analyzed by Sensor Tower.

Google Translate saw a decrease in weekly downloads from around 10K at the start of October to approximately 4.6K by the end of December. Its weekly active users fluctuated, peaking at about 690K in early October and declining to 560K by year's end.

mobile.bg maintained a relatively stable download rate, averaging around 900 to 1.1K weekly downloads, with a slight increase mid-quarter. Active users showed a peak of 19.9K in early November, followed by a gradual decline to 15.3K by the end of December.

CARS.bg experienced a steady download rate with minor fluctuations, averaging around 1.2K downloads weekly. Active users saw a notable rise from 6.3K in late September to 11.1K by the end of December.

DeepL Translate had modest download numbers, starting at 384 and decreasing to 255 by the end of the quarter. Revenue showed minor peaks, reaching up to $185 in late October. Active users remained relatively stable, averaging around 4.5K.

AI Translator - Translate AI demonstrated consistent revenue growth, peaking at $138 in late December. Downloads remained steady, with slight variations, and active users grew from 280 to 414 over the quarter.

For more detailed insights and data, visit Sensor Tower.