Top Reference Apps Performance on Unified Platform in New Zealand Q4 2025

In the fourth quarter of 2025, the top 5 reference apps in New Zealand showed varied performance metrics, as observed from Sensor Tower data. Here's a breakdown of the key trends:

Bible Chat: Daily Devotional from Bookvitals APP SRL experienced a decrease in weekly revenue, starting at approximately $2.4K and ending at about $1.6K. Weekly downloads initially rose to nearly 2K in mid-October but dropped to around 1.4K by the end of December. Active users fluctuated slightly, peaking at over 10.8K in the last week of December.

Ancestry: Family History & DNA saw its revenue peak at approximately $2.6K in late December. Downloads were steady, with a noticeable increase to 535 in the week of December 22. Active users showed a moderate rise, finishing the quarter at about 1.5K.

Haven - Bible Chat maintained consistent revenue, hovering around the $400 mark, with a slight dip in the final week. Downloads were stable, with a small increase to 354 in mid-December. Active users remained relatively constant, ending the quarter with over 1.5K.

Hallow: Prayer & Meditation exhibited a notable spike in revenue, reaching $1.8K in the last week of December. Downloads fluctuated, with a high of 847 in early December. Active users saw a peak at the start of December, reaching 3.1K, before settling at 2.6K by the quarter's end.

Collectr - TCG Collector App by Collectr showed consistent revenue, ending the quarter at $745. Downloads increased towards the end of the quarter, peaking at 826 in late December. Active users demonstrated a steady rise, reaching nearly 4.5K by the end of December.

These trends provide valuable insights into the app market dynamics in New Zealand. For more detailed data and analysis, visit Sensor Tower.