Top Reference Apps Performance in Europe, Q4 2025

In the fourth quarter of 2025, the top reference apps in Europe showcased varying trends in downloads, revenue, and active users. Here’s a detailed look at their performance based on data from Sensor Tower.

Ancestry: Family History & DNA saw a steady increase in weekly revenue, peaking at around $99K in the week of December 22. Weekly downloads also rose, reaching 15.9K by the end of December. Active users increased significantly early in the quarter but saw a dip towards mid-quarter, closing at approximately 170.5K.

Translate Now - AI Translator experienced a consistent rise in weekly revenue, culminating at $73K in the final week of December. Downloads were robust, peaking at 28K in the same week. Active users remained stable throughout the quarter, maintaining around 100K.

MyHeritage: Family Tree & DNA demonstrated a significant revenue boost towards the end of December, reaching $95K. Downloads mirrored this trend, spiking to 31.3K. Active users exhibited fluctuations but ended on a high note at 188K.

Voice Translator: AI Translate faced a decline in revenue, with figures dropping to $27K by the end of the quarter. Downloads decreased as well, with a low of 8.3K in late December. Active users decreased throughout the quarter, closing at approximately 6.5K.

CoinSnap: Coin Identifier showed a strong upward trend in both downloads and revenue. Weekly revenue peaked at $60K, while downloads surged to over 103K by year-end. Active users consistently increased, reaching 541K in the final week.

For more detailed insights and data, explore Sensor Tower’s comprehensive reports.