AI Insights · Timothy · January 2026
Top 5 Puzzle Games Performance in New Zealand Q4 2025
Explore the performance trends of top puzzle games in New Zealand during Q4 2025, featuring weekly downloads, revenue, and active users.
In the fourth quarter of 2025, New Zealand's puzzle game market showcased diverse performance metrics across leading apps on a unified platform. Here's a detailed look at the top five puzzle games as reported by Sensor Tower.
Color Block Jam from Rollic Games demonstrated a consistent increase in weekly revenue, peaking at approximately $10.6K in the last week of December. Downloads started at 3.1K at the beginning of the quarter but gradually declined to 1.6K by the end. Active users maintained a stable range, ending the quarter at around 14.5K.
June's Journey: Hidden Objects by Wooga saw its revenue peak mid-quarter at $9.2K in November, with a slight dip thereafter. Downloads remained steady around 200-260, and active users hovered around 4.5K throughout the quarter.
NYT Games: Wordle & Crossword from The New York Times Company experienced variations in revenue, reaching over $6.2K towards the end of December. Downloads decreased from 1.3K to around 1.1K, while active users saw a decline from 79.5K to 66.2K.
Pixel Flow! by Loom Games showed a significant rise in revenue, starting at $3 and climbing to $11.4K by the end of the quarter. Downloads saw a notable spike to nearly 10K in early November before stabilizing around 4K. Active users increased from 63 to over 6.4K.
Finally, Gecko Out, another title from Rollic Games, had a steady revenue stream, peaking at $3.4K. Downloads started at 602, gradually decreasing to 182, while active users declined from 1.7K to 792 over the quarter.
These insights from Sensor Tower highlight the dynamic nature of the puzzle game market in New Zealand, with varied performance across different metrics. For more detailed analysis, visit Sensor Tower's platform.
