Top 5 Play Pass Games Performance in New Zealand, Q4 2025

In the fourth quarter of 2025, the top Play Pass games in New Zealand showcased intriguing trends across downloads, revenue, and active users. This analysis, based on Sensor Tower data, highlights the performance of these popular apps on a unified platform.

Sudoku.com - Number Games from Easybrain Ltd saw its weekly revenue fluctuate, peaking at approximately $131 in the last week of December. Downloads surged towards the end of the quarter, reaching 1.2K, while active users decreased from 37.2K to 16.9K.

Hungry Shark Evolution by Ubisoft experienced a steady increase in weekly revenue, culminating at $326 in late December. Downloads remained consistent, with minor fluctuations, averaging around 500 weekly, while active users hovered near 8.5K.

Pixel Art － Color by Number, another offering from Easybrain Ltd, showed a varied revenue pattern, peaking at $184 in late October. Downloads increased steadily, reaching 580 in the final week, and active users grew from 8.3K to 8.6K by quarter's end.

Touchgrind BMX 2 from Illusion Labs saw its revenue peak at $163 in early December. Weekly downloads experienced modest growth, ending the quarter at 445, while active users fluctuated, closing at 1.3K.

Lastly, Beach Buggy Racing by Vector Unit maintained relatively stable revenue throughout the quarter, peaking at $85 in late December. Downloads showed a consistent pattern, averaging around 350 weekly, with active users remaining steady at approximately 1.8K.

For further insights into these trends and more, visit Sensor Tower.