AI Insights · Timothy · January 2026
Top 5 Play Pass Games Performance in the UK, Q4 2025
Explore the performance trends of the top Play Pass games in the UK during Q4 2025, highlighting downloads, revenue, and active users.
In the fourth quarter of 2025, the top Play Pass games in the United Kingdom showcased varied performance trends across downloads, revenue, and active user metrics. This data, sourced from Sensor Tower, provides insights into the mobile gaming landscape on a unified platform.
Sudoku.com - Number Games from Easybrain Ltd experienced a notable rise in weekly downloads, peaking at around 23.4K in late December. Weekly revenue for the app also saw an upward trend, reaching approximately $2.1K by the end of the quarter. The app maintained a strong user base with weekly active users climbing to 553.9K.
Pixel Art － Color by Number showed a consistent performance with weekly revenue peaking at $2.6K in the last week of the quarter. Downloads surged to 18.8K in late December, while the app's active users remained stable, hovering around 97K.
Jigsaw Puzzles - Puzzle Games had a steady increase in downloads, reaching 10.4K in early December. Its weekly revenue increased gradually, ending the quarter at $875. Active user numbers showed a decline, decreasing from 46.3K to 29.5K.
Nonogram.com - Number Games observed a rising trend in weekly downloads, peaking at 9.7K in December. Revenue also saw growth, reaching $591 by the end of the quarter. Active user numbers increased, ending at 117.9K.
Finally, Touchgrind BMX 2 from Illusion Labs experienced a decline in weekly downloads, settling at 3.7K. Revenue fluctuated throughout the quarter, ending at $331, while active users dropped to 10.8K.
These insights highlight the diverse performance of top Play Pass games in the UK, with more detailed data available on Sensor Tower.
