Top Pixel Games Performance in New Zealand: Q4 2025

In the fourth quarter of 2025, New Zealand's gaming landscape saw intriguing trends across top pixel games on a unified platform, showcasing varied performances in weekly downloads, revenue, and active users.

Color by Number：Coloring Games experienced a notable rise in weekly revenue, peaking at approximately $534 by the end of November. Downloads initially dropped from around 4.1K to a low of 910, before climbing back to 2.4K by the end of December. Active users followed a similar pattern, decreasing from 8.7K to 4.2K mid-quarter, then recovering to 6.6K.

Melon: Sandbox showed a steady increase in weekly revenue, reaching $500 in the final week of the year. Downloads fluctuated between 671 and 1.3K, with a gradual increase towards the end of the quarter. Active users remained consistently high, starting at 26K and ending at 29.7K.

Tomb of the Mask: Pixel Maze saw a modest revenue increase, ending the quarter at $96. Downloads were steady, with a notable increase to 1K in the last week. Active users increased slightly from 16.2K to 17K.

Die Again: Troll Game Ever had a stable revenue trend, ending at $45. Downloads peaked at 1K mid-quarter, then decreased to 327. Active users fluctuated, peaking at 4.3K in early December.

Weapon Ball Battles experienced a decline in revenue, ending with no revenue in the last weeks. Downloads decreased significantly from 2.8K to 58. Active users also dropped from 1.5K to 178 by the quarter’s end.

These insights, derived from Sensor Tower's data, highlight diverse user engagement and monetization trends in New Zealand's pixel gaming sector for Q4 2025. For further analysis, visit Sensor Tower.