AI Insights · Timothy · January 2026
Top Pixel Games Performance in the UK Q4 2025
Explore the performance trends of the top pixel games in the UK during Q4 2025, with insights on downloads, revenue, and active users from Sensor Tower.
In the fourth quarter of 2025, the top pixel games on a unified platform in the United Kingdom showed varied performance trends in terms of downloads, revenue, and active user engagement. Here's a closer look at each application's performance, based on data from Sensor Tower.
Color by Number：Coloring Games from Wildlife Studios saw a significant rise in both revenue and downloads towards the end of the quarter. Weekly revenue started around $7.9K and peaked at approximately $10K by the end of December. Downloads followed a similar trend, reaching over 58K in the final week. The game also experienced a surge in active users, rising from 84K to 167K.
Melon: Sandbox by Payge Ltd achieved consistent revenue growth, with figures increasing from around $8.7K to $13.2K by late December. Downloads peaked in the week of December 22, reaching 17.9K, while active users grew steadily, ending the quarter at 235K.
Pixel Art － Color by Number from Easybrain Ltd maintained stable revenue throughout the quarter, with a slight increase to $2.6K at the end. Downloads showed a marked improvement, peaking at 18.8K in the week of December 22. Active user numbers remained relatively stable, hovering around 97K.
Tomb of the Mask: Pixel Maze, developed by Playgendary Limited, had a modest revenue flow, with a slight rise to $894 in late December. Downloads peaked at 9.1K around the same period, while active users saw a gradual increase to 78K by the end of the quarter.
Die Again: Troll Game Ever from Luong Vuong experienced fluctuating downloads, with a high of 9.3K mid-quarter and a decline towards the end. Revenue hovered around $445 at its peak, and active users decreased slightly from 62K to 49K.
For more detailed insights and data trends, visit Sensor Tower's platform.
