Top Photography Apps Performance in Bulgaria: Q4 2025

In the fourth quarter of 2025, the photography app market in Bulgaria displayed interesting trends. Data from Sensor Tower provides insights into the performance of the top five apps on a unified platform.

FaceApp: Perfect Face Editor saw a notable increase in weekly revenue, which peaked at around $36K by late December. Weekly downloads fluctuated, peaking at 1.9K in late October, while weekly active users increased from 14.2K to over 21K by the end of the quarter.

AI Mirror: AI Photo & Video had a significant surge in both weekly revenue and downloads early in the quarter, with revenue reaching $4.7K and downloads hitting 9.8K in mid-October. Active users also saw growth, peaking at over 40K before stabilizing around 32K.

Lightroom Photo & Video Editor experienced steady weekly revenue, maintaining around $2K, while downloads showed a gradual decline from 1.1K to approximately 500 by the quarter's end. Active users exhibited a slight increase, reaching 9.4K in early November before decreasing to around 6.8K.

Photoroom AI Photo Editor maintained consistent weekly revenue, hovering around $1.4K in December. Downloads and active users both saw a downward trend, with downloads dropping from 1.5K to just over 400, and active users decreasing from 3.6K to 2.1K.

Picsart AI Photo Editor, Video showed a steady increase in weekly revenue, reaching $2.6K by the end of December. Downloads fluctuated, peaking at 4.8K at the start of the quarter, while active users initially declined but rebounded to nearly 24K by the end of December.

For more detailed insights and analysis, visit Sensor Tower's platform.