Q4 2025 Performance of Top 5 Photo and Video Apps in South Africa

In the fourth quarter of 2025, the top photo and video applications in South Africa showed varied performance trends. Here's a closer look at their weekly downloads, revenue, and active users, with data sourced from Sensor Tower.

CapCut: Photo & Video Editor from Bytedance Pte. Ltd experienced notable fluctuations in downloads, peaking at approximately 150K in early October and closing the quarter with about 92K. Revenue showed a steady increase, reaching nearly $50K in the final week of December. Active users saw a significant rise, starting at 2.2M and ending at 2.8M.

YouTube maintained a consistent performance in terms of active users, with figures hovering around 27M throughout the quarter. Downloads showed a spike in mid-December with 44K, while revenue peaked at $51K in late December.

Instagram saw stable weekly active user numbers, reaching up to 8M by the end of the quarter. Downloads were highest at the start of the quarter with 110K, while revenue remained relatively steady, peaking at $11K in late November.

Canva: AI Photo & Video Editor showed a strong revenue performance peaking at $57K in late November. Downloads varied, with a notable high of 37K in early December. Active users saw a dip towards the end of the quarter, closing at 630K.

Snapchat experienced a moderate increase in active users, reaching 3.5M by the end of December. Revenue spiked to $7.9K in late December, while downloads showed a declining trend, ending the quarter with 31K.

For more comprehensive insights and detailed analytics, visit Sensor Tower.