Top 5 Photo and Video Apps Performance in Latin America, Q4 2025

In the fourth quarter of 2025, the top photo and video apps on a unified platform in Latin America demonstrated varied performance trends according to Sensor Tower data.

CapCut: Photo & Video Editor experienced a notable increase in weekly revenue, peaking at approximately $2.6M by late November. Downloads showed an upward trend towards the end of the quarter, reaching around 1.9M in the last week of December. Active users grew steadily, culminating in about 63.4M by the end of the year.

Canva: AI Photo & Video Editor saw a revenue rise to nearly $1.8M in early December. However, downloads decreased from over 1M at the start of the quarter to around 503K by the end. Active users followed a downward trajectory, dropping to approximately 30.9M by the end of December.

YouTube maintained a consistent revenue stream, with a peak of about $2.9M in mid-December. Download numbers showed an increase towards the quarter's end, with a high of around 466K in late December. Active users remained stable, hovering around 354M.

Instagram had a steady revenue stream, peaking at $318K at the start of the quarter. Downloads saw a slight increase towards the end of the quarter, reaching about 2.1M in late December. Active users showed a slight increase, ending the year at approximately 220M.

Edits: Video Editor did not generate revenue but maintained a consistent download rate, peaking at approximately 446K in mid-November. Active users increased steadily, reaching about 1.9M by the end of December.

These insights provide a glimpse into the dynamic app market in Latin America, with more detailed analytics available from Sensor Tower.