Q4 2025 Performance of Top 5 Photo & Video Apps in Kenya

In the fourth quarter of 2025, the top-performing photo and video applications in Kenya showcased varied trends in downloads, revenue, and active users. According to Sensor Tower data, these apps continued to engage users across the unified platform.

CapCut: Photo & Video Editor by Bytedance Pte. Ltd experienced an upward trajectory in weekly downloads, peaking at 166.2K in late October. Its weekly revenue also showed a positive trend, reaching approximately $4.9K by the end of December. Active users increased steadily, surpassing 1.7M in the final week of the quarter.

Instagram from Instagram, Inc. maintained consistent weekly download numbers, culminating at 114.2K in late December. The app's weekly revenue started at about $2K and saw a gradual decline, ending the quarter at $1.5K. Active user numbers remained robust, fluctuating slightly but closing the quarter at around 4.3M.

YouTube, published by Google, recorded a notable spike in downloads during mid-October, reaching 62.4K. Revenue saw a gradual increase, with the highest figure at $5.4K in early December. YouTube's active user base remained strong throughout, ending the year at approximately 21.6M.

Snapchat by Snap, Inc. had fluctuating download numbers, peaking at 125.6K in December. Revenue showed a steady growth pattern, peaking at $3.1K in late December. Active users increased steadily, closing the quarter at about 3.7M.

Hypic - Photo Editor & AI Art, also by Bytedance Pte. Ltd, saw a surge in downloads in early December, hitting 37.2K. Revenue remained relatively low but improved slightly towards the end of the quarter, reaching $97. Active users grew consistently, ending December at over 43K.

These insights from Sensor Tower provide a detailed look at the dynamic landscape of photo and video apps in Kenya during Q4 2025. For more detailed analytics and trends, visit Sensor Tower's platform.