Top 5 Photo & Video Apps in Australia: Q4 2025 Performance Overview

In the fourth quarter of 2025, the top photo and video applications in Australia demonstrated varied performance trends, offering intriguing insights into user engagement and monetization. This analysis, based on data from Sensor Tower, highlights the weekly downloads, revenue, and active user trends for these leading apps.

CapCut: Photo & Video Editor by Bytedance Pte. Ltd experienced a notable increase in weekly downloads, starting at approximately 48K in late September and peaking at 91.8K by the end of December. The app's weekly revenue also saw a steady rise, reaching about $302K in the final week. Active users fluctuated, with a significant increase to 1.38M by the quarter's end.

Canva: AI Photo & Video Editor maintained a consistent presence in the market with weekly downloads averaging around 35K. Revenue showed a peak of approximately $185K in early December, while active users remained relatively stable, hovering around 800K throughout the quarter.

Edits: Video Editor saw a gradual increase in downloads, rising from 17.3K in late September to over 43K by the end of December. The app's active users also increased steadily, reaching 183K in the final week of December.

Instagram continued to dominate with robust active user numbers, maintaining around 8M throughout the quarter. Weekly downloads increased steadily, peaking at over 42K in mid-December, while weekly revenue saw minor fluctuations, ending the quarter at approximately $31K.

YouTube by Google remained a leader in revenue, with a peak of $1.34M in late December. Download numbers increased significantly towards the end of the quarter, reaching 29.4K in mid-December. Active users consistently surpassed 16M.

For more detailed insights and data, visit Sensor Tower's platform.