AI Insights · Timothy · January 2026
Top 5 Personalization Apps Performance in New Zealand Q4 2025
Explore the performance trends of the top 5 personalization apps on a unified platform in New Zealand during Q4 2025, featuring insights from Sensor Tower.
In the fourth quarter of 2025, the personalization app market in New Zealand saw notable trends among the top apps in the category. Here's a breakdown of the performance metrics for these leading apps, as reported by Sensor Tower.
Themepack - App Icons, Widgets from YoloTech demonstrated fluctuating weekly revenue, starting at $110 and dipping to $31 mid-quarter before ending at $80. Weekly downloads showed a gradual rise, peaking at 1.3K in mid-December, while weekly active users increased from 7.7K to 8.1K by the end of the quarter.
3D Live Wallpapers - 4K & 4D by SmoothX Studio had minimal revenue, with a slight peak of $10 in the last week of December. Downloads steadily increased, reaching 1.2K, and active users rose from 328 to 662 over the quarter.
Colliz - DIY Wallpaper Craft from Braly JSC saw a late revenue introduction of $8 in the final week. Downloads surged from 5 to 1.3K, and active users grew significantly from 5 to 2.8K, indicating a strong engagement.
Android Ringtone Songs experienced a late revenue record of $7. Downloads showed an upward trend, particularly hitting 1.9K in the last week, and active users increased from 52 to 779.
Finally, Zedge™ Wallpapers & Ringtones maintained consistent revenue, peaking at $367. Downloads and active users were stable, with a slight increase towards the end of the quarter.
For a deeper dive into these trends and more insights, visit Sensor Tower's platform.
