AI Insights · Timothy · January 2026
Top Personalization Apps in Bulgaria: Q4 2025 Performance
Explore the performance trends of Bulgaria's top personalization apps on a unified platform in Q4 2025, including downloads, revenue, and active users.
In the fourth quarter of 2025, the personalization app market in Bulgaria showcased diverse performance trends across top applications on a unified platform, combining data from both iOS and Android. Here, we examine the weekly downloads, revenue, and active user metrics for the leading apps, as reported by Sensor Tower.
AI Photo Enhancer and Remover from Prop Studio saw a notable peak in downloads with 12.2K during the week of October 13, before experiencing a gradual decline, ending the quarter with approximately 769 downloads. The active user base followed a similar pattern, reaching a high of 9.9K in mid-October before tapering off to around 6.3K by the end of December.
The FindMe Phone-Clap to Find app by MoMo Studio started strong, with a peak of 20.4K downloads in the week of October 13, but saw a sharp decline in subsequent weeks, closing the quarter with minimal downloads. Active users mirrored this trend, starting at 8.9K and decreasing steadily to approximately 1.8K by the end of the period.
Zedge™ Wallpapers & Ringtones maintained consistent performance throughout the quarter. Weekly revenue rose to $296 in early December, while downloads remained steady, averaging around 2.8K. The active user count fluctuated, peaking at over 49K in early December before settling at 27.9K at the year's end.
For ZipWall : Zipper Lock Screen, the quarter began with a high of 11.1K downloads in the first week of October, but numbers dwindled rapidly, resulting in minimal activity by December. Active users also declined from an initial 11.6K to just under 5K by the quarter's close.
Lastly, Themepack - App Icons, Widgets by YoloTech demonstrated stable weekly revenue, reaching up to $121 in late October. Downloads varied, peaking at 4.9K in October and concluding the quarter at 1.2K. Active users remained relatively consistent, averaging around 12.4K throughout the period.
These insights from Sensor Tower highlight the dynamic nature of personalization apps in Bulgaria. For more detailed data and analysis, Sensor Tower provides extensive resources and reports.
