Top 5 Personalization Apps in Oceania Q4 2025: Performance Overview

In the fourth quarter of 2025, the personalization app market in Oceania saw notable trends across the top five apps. The data, sourced from Sensor Tower, provides insights into weekly downloads, revenue, and active user metrics.

Zedge™ Wallpapers & Ringtones experienced a gradual increase in weekly revenue, culminating at around $4.1K by the end of December. Weekly downloads also saw a significant rise, peaking at approximately 6.2K in the week of December 22. Active users fluctuated, initially declining but recovering to 32.6K by the quarter's end.

MyRead, published by Spotlight LLC, showed a strong upward trend in weekly revenue, reaching a high of $4.8K in early December. Their downloads, however, displayed a downward trend, dropping to about 105 by the end of December.

Snowella from Liu Lian saw varied revenue, with a peak of $4.3K in early November before settling to around $2.6K by the end of December. Downloads were modest, with a notable drop from 1.8K in October to just 81 by the close of the quarter.

Character.Me: AI Roleplay Chat maintained a steady revenue stream, peaking at $1.3K in early October. Its active user base saw a gradual decline, ending the quarter at 76 users, while downloads remained minimal throughout the period.

Niagara Launcher ‧ Home Screen by Peter Huber showed consistent weekly downloads, finishing the quarter with about 875 downloads. Revenue trends were stable, with slight fluctuations, ending at $347 in the final week of December. Active users peaked at 17K in late December, showcasing a strong user retention.

For more detailed insights and trends, visit Sensor Tower's platform to explore comprehensive app analytics.