Top 5 Personalization Apps Performance in New Zealand Q4 2025

In the fourth quarter of 2025, the top personalization apps in New Zealand showcased varied performance trends on the unified platform, according to data from Sensor Tower.

MyRead from Spotlight LLC saw a notable increase in weekly revenue, peaking at approximately $1.1K in the last week of December. Despite a fluctuating download trend, it reached a high of 388 downloads in late October.

Snowella, developed by Liu Lian, experienced significant revenue fluctuations, starting strong in mid-October at $998 and stabilizing around $505 by the end of December. Downloads were highest in mid-October with 470 but showed a general decrease over the quarter.

Zedge™ Wallpapers & Ringtones maintained a stable revenue stream, with a gradual increase towards the end of the quarter, reaching $367. Weekly downloads remained consistent, peaking at 553 in mid-December, while active users hovered around 1.4K.

CoolRead- Enchanting Reads showed a decline in revenue over the quarter, starting at $396 in late September and dropping to $21 by the end of December. Downloads were minimal, with a slight uptick to 10 by the end of the year.

Character.Me: AI Roleplay Chat from AI CODE demonstrated a downward trend in revenue, beginning at $139 and stabilizing at around $33 towards the quarter's end. Active users saw a slight decline, leveling off at 7.

For more insights and detailed analysis, visit Sensor Tower's platform.