Top 5 Personalization Apps Performance in the Middle East, Q4 2025

In the fourth quarter of 2025, the Middle East saw intriguing trends in the personalization app category, with a focus on both iOS and Android platforms. Sensor Tower provides in-depth insights into the performance of these apps.

Cleanup Your Phone by DOSA Apps demonstrated a stable weekly revenue pattern, peaking at about $1.1K in early December. Weekly downloads fluctuated, reaching a high of approximately 3.7K in early October, while weekly active users initially increased to 10.9K, before experiencing a slight decline to 8.7K by the end of the quarter.

Zedge™ Wallpapers & Ringtones maintained a consistent weekly revenue, peaking at around $1.2K at the end of December. Downloads started strong with over 10.5K in late September but gradually decreased to about 8K by the end of the quarter. Active users hovered around 90K at the start, with a notable drop to 79K by the end of December.

Romantic Kiss Stickers from Firehawk showed impressive growth in weekly revenue, reaching up to $988 by late December. Downloads surged significantly, peaking at over 15K in the first week of December. Active users increased steadily, ending the quarter at around 19.1K.

Always On AMOLED experienced a modest weekly revenue, with a peak of $411 in mid-October. Downloads varied, with a significant spike to 12.4K during the second week of October. Active users initially increased to 9.2K but then declined to 4.1K by the quarter's end.

Magic: Online Video Chat, published by Hong Senwei, had a steady weekly revenue around $200, with minor fluctuations. Downloads remained relatively stable, with a peak of 2.6K in mid-October. Active users showed a consistent pattern, ending the quarter at approximately 17.8K.

For more detailed insights and trends, visit Sensor Tower's comprehensive analytics platform.