Top Personalization Apps Performance in Bulgaria Q4 2025

In the fourth quarter of 2025, the personalization app market in Bulgaria showcased varied performance among the top five apps on the unified platform. Here's a closer look at each app's performance based on data from Sensor Tower.

Zedge™ Wallpapers & Ringtones saw a notable increase in weekly revenue, peaking at approximately $296 in early December. Weekly downloads remained relatively stable, with a peak of 3.3K in late December. However, weekly active users showed a decline from 46.5K to 27.9K over the quarter.

Minimal Watch Faces experienced a downward trend in both weekly revenue and downloads. Revenue fell to around $8 by the end of December, while downloads dropped significantly, reaching zero in some weeks. Weekly active users also decreased, ending the quarter at 996.

Niagara Launcher ‧ Home Screen showed a steady increase in weekly downloads, culminating at 155 by the end of the quarter. Revenue saw a modest rise, ending at $37, while active users increased steadily, reaching 1.6K.

Facer Watch Faces demonstrated fluctuating performance. Revenue peaked at $86 in late October and again in December. Downloads followed a similar pattern, peaking at 219 in early November. Active users varied, ending at 186.

Edge Lighting - Borderlight experienced a decline in revenue towards the end of the quarter, with no revenue reported in the final weeks. Downloads decreased, settling at 308, while active users also saw a reduction, ending at 559.

For more detailed insights and data, visit Sensor Tower.