Top 5 Personal Finance Apps in Uruguay: Q4 2025 Performance Overview

During the fourth quarter of 2025, Splitwise demonstrated a notable increase in its weekly revenue, peaking at around $1.1K by the end of December. Downloads also surged, reaching approximately 1.9K in the final week. Active users steadily grew from 13.7K to over 20K throughout the quarter.

Personal Budget & Loan Tracker saw a significant rise in weekly downloads, starting at 111 and climbing to over 3.6K by mid-December. Active users followed a similar upward trend, increasing from 89 to over 2.1K by the end of the quarter.

For Money manager & expenses, weekly revenue remained relatively stable, with a slight increase to $43 in the last week. Downloads fluctuated but ultimately ended on a positive note, while active users consistently hovered around 5K.

Expense Planner: Money Tracker experienced a dramatic increase in downloads, from 51 at the start of November to 1.5K by early December. Active users mirrored this growth, rising from 27 to over 1.2K by the end of the year.

Finally, Wallet: Budget Expense Tracker maintained a steady revenue stream, peaking at $100 in early November. Downloads remained consistent, with a slight uptick towards the end of the quarter. Active users showed a slight increase, closing the quarter at over 1.8K.

These insights, sourced from Sensor Tower, highlight the dynamic landscape of personal finance applications in Uruguay. For more detailed information, visit Sensor Tower's platform.