Top 5 Personal Finance Apps in the US: Q4 2025 Performance

In the fourth quarter of 2025, the personal finance app sector in the United States saw varied performance across its top applications. The data, sourced from Sensor Tower, reveals insights into weekly downloads and active user trends for these popular apps.

Rocket Money - Bills & Budgets experienced a notable increase in weekly revenue, peaking at around $138.7K in late December. Downloads surged dramatically towards the end of the quarter, reaching an impressive 461K in the final week. Active users saw an overall increase, culminating in over 6.2M by the end of December.

MoneyLion: Banking & Cash Back maintained a consistent download rate throughout the quarter, with a peak of 118K in early December. Active users initially increased, peaking at over 1.8M in mid-October, but saw a decline to approximately 1.3M by the end of the year.

Cleo AI: Smart Money Manager showed stable download numbers, with a slight increase in December, reaching 80K. Active users fluctuated, peaking at over 1.2M in early October, before settling at around 1M by the year's end.

Empower® saw a significant spike in downloads with 209K in late October. Active users jumped to over 2.7M by the end of December, reflecting a strong finish to the quarter.

Albert: Budgeting and Banking experienced steady download numbers, peaking at 65K in the last week of December. Active users remained relatively stable, ending the quarter with approximately 850K.

For more detailed insights and data, please visit Sensor Tower's platform where comprehensive analytics are available.