AI Insights · Timothy · January 2026
Top Personal Finance Apps in Serbia: Q4 2025 Performance
Explore the performance trends of the top personal finance apps in Serbia during Q4 2025, including downloads and revenue insights.
In the fourth quarter of 2025, Serbia's personal finance app market showcased varied performance across the top five applications. Here’s a breakdown based on Sensor Tower data.
Personal Budget & Loan Tracker saw a significant surge in weekly downloads, climbing from 19 to a peak of over 2.3K by the week of December 8. Despite this growth in downloads, the app did not generate any revenue during this period.
Expense Planner: Money Tracker experienced a gradual increase in weekly downloads, reaching up to 796 in early December. Similar to Personal Budget & Loan Tracker, this app did not report any revenue throughout the quarter.
Splitwise demonstrated a steady revenue increase, peaking at $493 in the last week of December. Downloads also showed a modest rise, culminating at 239 by the end of the year.
Money Manager Expense & Budget maintained stable download numbers, with slight fluctuations around 140 weekly. Revenue trends followed a similar pattern, ending the quarter at $57.
Lastly, Wallet: Budget Expense Tracker experienced a diverse revenue pattern, with a notable peak at $268 in late December. Downloads remained relatively stable, with a small increase towards the end of the quarter.
For more detailed insights and data, visit Sensor Tower's platform.
