AI Insights · Timothy · January 2026
Top 5 Personal Finance Apps in Malta: Q4 2025 Performance
Explore the trends of the top personal finance apps in Malta during Q4 2025, with insights on downloads and revenue from Sensor Tower.
In the fourth quarter of 2025, Malta's personal finance app landscape on a unified platform showed intriguing trends across the top five applications. Sensor Tower provides insights into the performance of these apps, highlighting key metrics such as weekly downloads and revenue.
Splitwise saw a notable increase in weekly revenue, starting at approximately $85 and peaking at $231 in mid-December. Downloads fluctuated throughout the quarter, with a low of 22 and reaching up to 61 by the end of December.
Subscription Manager experienced a consistent rise in weekly downloads from 10 to 68 by late November, although revenue remained absent during this period.
Cash Book- daily expenses maintained steady weekly downloads ranging from 21 to 49. Revenue was minimal and sporadic, with slight increases noted at the beginning and end of the quarter.
Expense Planner: Money Tracker showed significant growth in downloads, starting at 4 in mid-November and escalating to 82 by the end of December, despite generating no revenue.
Personal Budget & Loan Tracker mirrored this trend, with downloads increasing from 5 to 83 over the quarter, while also reporting no revenue.
These insights from Sensor Tower reveal dynamic trends in the personal finance app sector in Malta, with varying performances across different metrics. For more detailed analytics and insights, visit Sensor Tower.