Top Personal Finance Apps in Latin America: Q4 2025 Performance

In the fourth quarter of 2025, the performance of the top personal finance budgeting and planning apps on a unified platform in Latin America showcased notable trends.

Expense Planner: Money Tracker experienced a significant surge in weekly downloads, peaking at approximately 190K in early December. Active users increased steadily, reaching around 153K mid-month before slightly declining to 137K by the end of the quarter.

Personal Budget & Loan Tracker saw its downloads climb from 2.9K in late November to a high of 168K by December 8. Active users followed a similar trajectory, growing from 2.1K to nearly 124K during the same period, before tapering off to 88K by year-end.

Splitwise maintained a consistent increase in weekly revenue, reaching approximately $33.4K by the end of December. Downloads and active users both saw significant spikes, with downloads peaking at nearly 50K and active users reaching over 741K in the final week of the year.

Money Manager & Expenses demonstrated a steady revenue stream, ending the quarter with about $3.6K weekly. Downloads fluctuated slightly but ended with a notable rise to 22K, while active users increased to 343K.

Smart Budget - Money Tracker saw a late-quarter surge in downloads, climbing from 11.6K in early December to over 129K by December 22. Active users also increased, starting at 150 and reaching over 15.7K by the end of the month.

These insights, drawn from Sensor Tower data, highlight the dynamic landscape of personal finance apps in Latin America. For more detailed analytics and insights, visit Sensor Tower's platform.