AI Insights · Timothy · January 2026
Top 5 Personal Finance Apps Performance in the UK: Q4 2025
Explore the performance trends of the top personal finance apps in the UK during Q4 2025, including downloads, revenue, and active user statistics from Sensor Tower.
In the fourth quarter of 2025, the personal finance app market in the United Kingdom showed interesting trends across the top five applications. Data provided by Sensor Tower highlights the performance of these apps on a unified platform, encompassing both iOS and Android.
Emma - Budget Planner Tracker, developed by Emma Technologies LTD, saw a notable increase in weekly revenue, peaking at approximately $7.2K in the final week of December. Downloads varied throughout the quarter, with a significant peak of 38.2K at the end of December. Weekly active users fluctuated, reaching a high of 306.7K in late November.
Splitwise, from Splitwise, Inc., experienced consistent weekly revenue growth, culminating in $28.8K in the last week of December. Downloads decreased over the quarter, with a low of 8.1K in late December, while active users peaked at 714.4K at the start of the quarter.
RoosterMoney: Kids Chores App by World Learning Ltd had modest revenue, with a peak of $84 in late December. Downloads showed a rising trend towards the end of the quarter, reaching 9.2K in the week before Christmas. Active users remained relatively stable, with a high of 444.4K in mid-October.
Budget Planner l Snoop Money showed a varied revenue trend, peaking at $26.9K in early November. Downloads increased significantly at the end of December, reaching 13.7K, while active users reached a high of 436.7K in the final week of the year.
Finally, Lowell exhibited a steady download pattern throughout the quarter, peaking at 2.9K in early December. Despite having no revenue data available, the app maintained a consistent presence in the market.
For more detailed insights and analytics, visit Sensor Tower. Their comprehensive data covers a wide range of metrics and trends in the app industry.