Q4 2025 Performance of Top Personal Finance Apps in Bulgaria

In the fourth quarter of 2025, the top five personal finance budgeting and planning applications on a unified platform in Bulgaria showed varied performance in terms of downloads, revenue, and active users. According to Sensor Tower, these apps demonstrated unique trends worth noting.

Expense Planner: Money Tracker showed a significant increase in weekly downloads, beginning with just 5 in early November and peaking at over 1.5K by mid-December. Its active users mirrored this growth, starting from 5 and reaching over 1.3K by mid-December.

Чеки й витрати: BillkaAI maintained consistent download numbers, ranging from approximately 250 to 450 weekly throughout the quarter.

Smart Budget - Money Tracker experienced a surge in downloads, climbing from 742 in early December to nearly 1.9K by the end of the month. Active users also increased slightly, ending the quarter with 1.7K.

Personal Budget & Loan Tracker saw a steady rise in downloads, starting from 46 in November and reaching close to 1.2K in December. Active users followed a similar trend, growing from 38 to over 1.2K.

Money manager & expenses had a noticeable increase in revenue, peaking at $69 in the final week of December. Downloads also grew, with a notable jump to 556 in the same period, while active users remained strong, ending the quarter at over 4K.

These insights, derived from Sensor Tower data, provide a comprehensive view of the personal finance app market in Bulgaria during this period. For more detailed analytics, you can explore further on Sensor Tower's platform.