AI Insights · Timothy · January 2026
Top Personal Finance Apps in the Middle East: Q4 2025 Performance
Explore the performance trends of top personal finance apps in the Middle East during Q4 2025, including downloads, revenue, and active users.
In the fourth quarter of 2025, the Middle East saw notable trends in the performance of top personal finance budgeting and planning applications on a unified platform. Here's a closer look at the data provided by Sensor Tower.
Drahim: Manage & Grow Finances from Drahim LLC experienced fluctuations in its weekly revenue, starting with $12K and seeing a peak of $11.8K in late October. The app's downloads surged significantly in December, reaching up to 23K. Active users varied throughout the quarter, peaking at 145K mid-November before declining to around 98K by the end of December.
Splitwise, published by Splitwise, Inc., maintained a consistent weekly revenue, peaking at $6.7K in early December. Downloads remained steady, with a slight increase towards the end of the quarter, reaching 5.5K. Active users fluctuated but generally stayed around the 100K mark, with a notable increase in early December.
YNAB from You Need A Budget LLC showed stable weekly revenue around the $2K mark, ending the quarter at $2.4K. Downloads were low, with a peak of 339 in late October. The active users remained steady, hovering around 1.2K throughout the quarter.
Wallet - Daily Budget & Profit by BudgetBakers s.r.o. saw a gradual increase in revenue, culminating at $2.3K by year-end. Downloads were stable with a slight rise in late December, reaching 1.8K. Active users increased steadily from 8.4K to nearly 10K by the end of December.
FamilyBiz - כסף ביטוח פנסיה observed a substantial rise in revenue from $683 at the start to nearly $3K by the end of the quarter. Downloads were modest, peaking at 256 in early November. Active users remained relatively stable, with a slight dip in late December to 4.6K.
These insights into the performance of personal finance apps in the Middle East during the last quarter of 2025 provide a snapshot of user engagement and financial trends. For more detailed insights, you can visit Sensor Tower.