AI Insights · Timothy · January 2026
Top Personal Finance Apps in Kenya Q4 2025
Explore the performance of the leading personal finance apps in Kenya during Q4 2025, with insights from Sensor Tower data.
In the fourth quarter of 2025, the personal finance and budgeting app market in Kenya showed varied performance across the top five apps on a unified platform. Here's a closer look at how these apps fared, based on data from Sensor Tower.
Splitwise from Splitwise, Inc. experienced a notable increase in weekly revenue, culminating in approximately $273 by the end of December. Weekly downloads peaked at 647 in late October, with active users growing from 327 to 627 over the quarter.
YNAB saw a fluctuating trend in revenue, ranging from $134 to $3 throughout the quarter. Downloads surged to 100 in the final week, while active users slightly varied, ending the quarter at 244.
Wallet - Daily Budget & Profit by BudgetBakers s.r.o. maintained a stable revenue, peaking at $77 in late November. Downloads reached 324 by the end of December, and active users increased from 767 to 789.
Money Manager (Remove Ads) from Realbyte Inc. exhibited a steady user base growth, with active users climbing to 2.9K by the end of the quarter. Revenue showed modest variation, reaching up to $51, while downloads peaked at 830 in early December.
Lastly, the Expense & Budget App: Spendee had a revenue spike to $84 in the final week of December. Downloads increased to 117 in early December, and active users saw a gradual rise, ending at 125.
For more insights into app performance, visit Sensor Tower's platform for detailed analytics and trends.
