Top Personal Finance Apps in Guatemala: Q4 2025 Performance Overview

The fourth quarter of 2025 showcased interesting trends in the personal finance app sector in Guatemala, with YNAB, Splitwise, Wallet - Daily Budget & Profit, Buddy: Budget Planner App, and Mobills - Budget Planner all showing varying patterns in downloads, revenue, and user engagement.

YNAB from You Need A Budget LLC experienced fluctuations in revenue, peaking at approximately $337 in late December. Downloads varied throughout the quarter, culminating in 25 downloads during the final week. Active users remained relatively stable, slightly increasing from 46 to 43.

Splitwise saw a significant surge in revenue towards the end of the quarter, reaching $464 by mid-December. Weekly downloads remained stable, with a notable rise to 143 in the last week. Active user numbers showed a steady increase, peaking at 627.

Wallet - Daily Budget & Profit displayed a consistent revenue pattern, with a notable increase to $193 in the final week. Downloads also saw an uplift, reaching 120. Active users grew significantly, ending the quarter at 691.

Buddy: Budget Planner App had varied revenue, with a high of $158 mid-quarter and a resurgence to $82 by the end. Downloads peaked at 84 in the last week, while active users rose steadily to 375.

Mobills - Budget Planner maintained a modest revenue increase throughout the quarter, ending at $59. Despite low download numbers, active users remained consistent, concluding at 32.

These insights are derived from Sensor Tower data, offering a comprehensive view of app performance in the region. For more detailed insights, visit Sensor Tower's platform.