Top 5 Personal Finance Apps in Bulgaria Q4 2025

In the fourth quarter of 2025, the personal finance app landscape in Bulgaria showed varied performance across the top five applications on a unified platform. Here's a closer look at their trends in weekly downloads, revenue, and active users.

Expense & Budget App: Spendee from Cleevio s.r.o. saw a notable increase in weekly downloads, peaking at 388 in the last week of December. Revenue fluctuated throughout the quarter, culminating in a high of approximately $384 in the same week. Active users also rose steadily, reaching 2K by the end of the quarter.

YNAB, published by You Need A Budget LLC, experienced a gradual rise in downloads, with a significant spike to 159 in late December. Revenue peaked at $269 at the beginning of the quarter, followed by a decreasing trend. Active users increased to 259 by the end of December.

Wallet - Daily Budget & Profit, by BudgetBakers s.r.o., reported a surge in downloads, reaching 414 in the final week of the quarter. Revenue hit a high of $293, showing a consistent upward trend. Active users also climbed, ending at 1.8K.

Splitwise from Splitwise, Inc. saw an increase in downloads towards the end of December, peaking at 321. Revenue fluctuated, with a high of $144 mid-December. Active users showed a downward trend initially but rebounded slightly to 203 by quarter's end.

Finally, Monefy: Money Tracker by Reflective Technologies ApS experienced steady growth in downloads, peaking at 316 in late December. Revenue reached $104 in the week before Christmas. Active users increased to 1.3K by the end of the quarter.

These insights, sourced from Sensor Tower, highlight the dynamic nature of the personal finance app market in Bulgaria. For more detailed analytics, visit Sensor Tower's platform.