AI Insights · Timothy · January 2026
Top 5 Personal Finance Apps in Australia: Q4 2025 Performance Review
Explore the performance trends of Australia's top personal finance apps in Q4 2025, including downloads, revenue, and active users.
In the final quarter of 2025, Australia's personal finance app market showcased significant activity across the top five applications. Here's a closer look at how these apps performed, based on data from Sensor Tower.
Splitwise ended the year on a high note. Weekly revenue rose steadily, peaking at approximately $8.6K in the last week of December. Downloads followed a similar upward trend, reaching 7.6K in the same week. However, weekly active users fluctuated, starting at around 182K and ending at 186K.
YNAB experienced a steady increase in revenue, with a final week peak at $4.3K. Downloads surged dramatically at the quarter's end, reaching over 1K in the last week. Active users also saw a rise, from 5.5K to 4.1K throughout the quarter.
WeMoney: Pay off debt faster showed consistent growth in revenue, finishing at $4.3K. Downloads remained relatively stable, with a significant jump to 7.5K in the last week of December. Active users fluctuated, maintaining an average of around 35K.
Crunchr – Receipt Saver App had a less volatile quarter. Revenue remained steady, averaging around $2.1K weekly. Downloads were low but consistent, averaging less than 100 weekly.
Buddy: Budget Planner App saw a varied quarter with revenue peaking at $2.2K mid-December. Downloads experienced a spike to 2.1K in the last week. Active users showed a slight increase, ending the quarter at 2.7K.
These insights provide a snapshot of the dynamic landscape of personal finance apps in Australia. For more detailed analytics and trends, visit Sensor Tower's platform.