Top 5 News Apps Performance on Unified Platform in Bulgaria Q4 2025

In the fourth quarter of 2025, the top five news applications in Bulgaria showed varied performance on the unified platform, combining both iOS and Android data. According to Sensor Tower, these apps displayed notable trends in downloads, revenue, and active users.

X from X Corp. saw its weekly revenue fluctuate, peaking at approximately $2.9K in early December. Downloads initially peaked at 4.6K in October but gradually declined to around 2.3K by the end of December. Active users experienced a similar fluctuation, with a high of 186K in November, dropping to 164K by the end of the year.

Reddit maintained a relatively stable weekly revenue, hovering around $60 by the end of the quarter. Downloads remained consistent, averaging around 1K weekly. Active users peaked at 56K in mid-December, ending the quarter slightly lower at 52K.

Substack had modest revenue, maintaining around $4 to $6 weekly. Downloads were steady, with a slight increase to 473 in the week of December 22. Active users showed a gradual rise, reaching over 6K in late December.

NovaTV did not generate revenue during this period. Downloads were highest in late December at 487, following a period of lower activity.

Google News reported no revenue, with downloads peaking at 265 in December. Active users steadily increased throughout the quarter, reaching nearly 29K in mid-December.

For further insights and detailed data, visit Sensor Tower's platform.