AI Insights · Timothy · January 2026
Top 5 News Apps Performance in Nigeria Q4 2025
Explore the performance trends of the top 5 news apps in Nigeria during Q4 2025, highlighting downloads, revenue, and active user metrics.
In the fourth quarter of 2025, the top five news applications in Nigeria experienced varied performance trends on a unified platform, combining data from both iOS and Android users. Here's a closer look at their weekly metrics:
X from X Corp. saw a peak in weekly revenue at around $35.2K by late October. Downloads fluctuated, peaking at approximately 81.4K in early December, while active users remained strong, reaching close to 10M mid-quarter.
The Economist - News, Podcasts showed consistent weekly revenue, averaging around $0.8K, with a noticeable increase in downloads in early November at 336. Active users were at their highest at 881 during the same period.
Bloomberg: Business News Daily experienced a surge in downloads, reaching 5.3K in early November. Revenue remained steady, peaking at $0.36K mid-December, while active users increased significantly to over 5K in November.
Medium: Read & Write Stories maintained a stable revenue trend, closing the quarter at $0.81K. Downloads saw a slight rise towards the end, hitting 2.2K, with active users fluctuating around 71K.
NYTimes: US and Global News observed a gradual increase in revenue, ending at $0.27K. Download numbers grew steadily, peaking at 210 by the end of December, with active users reaching a high of 618.
These insights are brought to you by Sensor Tower, where more detailed analytics can be explored for a deeper understanding of market dynamics.
